| WHY A SMALL BUSINESS NEEDS A WEBSITE If you're reading this there's a good chance that you already have a website or that you want a website and you probably know all the reasons. Here is one, very compelling reason for a business to have a website: Imagine this situation: You are driving along a highway and you pass a billboard for Ron's City Tours. The billboard indicates they specialise in city tours and travel. Underneath that, you spot their address at 648 North Xavier Street, and their phone number is 012 196 9726. You also see their website address at www.ronscitytours.co.za. As you are driving along you remember that your cousin from England will be visit ing the country next month. You decide to tell him about them. - Can you remember their phone number? - How about their address? - Now what about their website? Website addresses tend to be much easier to remember than either phone numbers or addresses. In this way, the website be comes a back-up to the other forms of advertising the business is doing - a sort of extension to their business card. 1. The Internet is a proven method of generating interest and to ultimately make a sale. 2. Web marketing is by far less expensive than traditional advertising mediums. 3. Provide your customers instant information 24 hours a day 365 days a year. | ![]() |